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"Credit card firms use personal pricing to set interest rates"

By Reno | April 22nd, 2010 | General

According to one industry group credit card providers in the UK are increasingly turning to personal pricing methods in order to set credit card for individual borrowers, and this is making it difficult for consumers to work out what sort of interest rate they are likely to be charged on a credit card.

The data comes from the independent financial research company, Defaqto, which claims that more and more credit card companies are using personal pricing in order to set interest rates on credit cards for borrowers, and this is resulting in those with damaged credit paying far higher rates than others.

When using persona pricing the credit card company takes into account the borrower’s personal details, credit history, and other factors in order to set a rate of interest for credit card borrowing. The research company also said that out of those people that were successful in getting a credit card two thirds tended to get the best rate whereas one third ended up with higher rates.

The research also showed that credit card firms are continuing to be extremely choosy with regards to who they are prepared to offer credit to, which means that many are still turning huge numbers of applicants away. With the lessons learned from the credit crisis, and with credit card firms still wary about taking risks on uncertain customers, getting a credit card has become a difficult or impossible task for some consumers.

A Defaqto spokesperson said: “It always used to be fairly straightforward to get a credit card but providers have become increasingly choosy about who they will lend to and, if they will lend, at what rate. Many consumers don’t even get to that stage because the number of credit card applications being rejected has shot up.”

Tags: interest rates, Credit Cards, Credit Cards, Defaqto, finance

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